Slow as much as you can but hit it!!!…rather than swerve. I am referring to objects that suddenly appear in the road ahead of a driver. This advice is often given in relation to deer darting out in front of an automobile. Generally speaking, striking a 150 pound deer will cause much less damage and result in significantly less chance of a personal injury than veering or swerving, losing control and striking an object along the side of the road or rolling the vehicle. (I am aware of one such incident where the driver managed to save the deer, but left the traveled portion of the road, struck a tree and broke her back in the subsequent collision. She was off from work for more than a year.)