Business Charts | Fraser Trebilcock

Business Storytelling: Building Loyal Connections

Business Charts | Fraser TrebilcockBuilding a business involves more than brick and mortar, spreadsheets, and strategy. In this era of 140-character tweets and status updates, your story could make or break customer connections.

There is an art to building relationships and making connections with customers and clients. We often hear the corporate buzzword “storytelling”. It’s a timeless skill that, when used appropriately, can leverage your business and help build strong client relationships.

We invite you to join us for strategic workshop designed to teach you how to craft your business story. You’ll hear from a panel of local business leaders, including our own Marketing Director, and leave with a storytelling template to jump start the process for your business.

Building Loyal Connections to Customers and Clients

Tuesday, Sept. 22
6:00 p.m – 8:40 p.m.

Hannah Community Center
819 Abbot Rd., East Lansing, MI

Keynote Speakers:
Doug Stevenson (video), Doug Kliewer
Local Business Panel:
Dr. Marcy Street, Doctor’s Approach Dermatology
Julie Holton, Fraser Trebilcock
Kate Snyder, Piper and Gold PR
Ken Whitinger, Mid-Michigan Interactive