Steps To Take In A Crisis

The best plans don’t have automatic responses, but a number of questions for the crisis team to ask, such as:

  • What are the business goals in addressing this crisis?
  • Who do we need to help?
  • What information has been gathered?
  • What don’t we know?
  • Who can help us?
  • What must we do now to protect our employees, customers and shareholders?

The company needs a set of messages that set forth the company’s position in what best describes its actions, its values and its approach (No more than three)

Make sure any investigation is thorough and independent

While it is important to communicate to the public through the media, the general counsel must make sure any response does not make the situation worse.

Attorney client privilege pertains to the company, not to employees of the company

Being prepared will help companies be prepared.

For more information, please contact, Daniel Cherrin at or 517.377.0865.

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